The Five Terms Of Social Media

Social media is an important marketing tool to help your brand gain exposure and build a following. One of the best ways to do this is to use what are called “terms.” These are words that your audience searches on a regular basis, so they’ll be able to find you when they’re searching. In this article we’re going to take a look at five terms that every social media marketer should have in their vocabulary!

What is social media

Social media refers to the various platforms where people can communicate with each other. It can be classified into two types: electronic social media and informal social media. Electronic social media includes such platforms as Facebook, Twitter, LinkedIn, and Google+. Informal social media includes such platforms as WhatsApp, Instagram, and Snapchat.

Each type of social media has its own advantages and disadvantages. Electronic social media has the advantage of being convenient because it is accessible from any device. However, it can be difficult to keep track of all the updates on multiple platforms simultaneously. Informal social media is more personal because interactions take place through messages rather than through profiles or posts. However, it can be difficult to find relevant conversations and to stay engaged with friends on a long-term basis.

There are also pros and cons to using both types of social media together. For example, using electronic social media for marketing purposes can help to reach a wider audience than would be possible through informal channels alone. Conversely, using informal channels to build relationships with potential customers could lead to future business opportunities if those customers become interested in your product or service.

What are the 5 terms of social media?

1. Social Media Platforms
2. Social Media Marketing
3. Digital Marketing
4. Social Media ROI
5. Social Media Tips

How do these terms affect us?

The five terms of social media are awareness, interest, engagement, participation, and influence.

Awareness is the first term and refers to how much people know about a topic. For example, if your company is promoting a new product on social media, you would want to make sure that people are aware of it.

Interest is the second term and refers to how interested people are in a topic. If you’re promoting a product, you want people to be interested in it so that they will buy it.

Engagement is the third term and refers to how active people are on social media platforms. If you’re promoting a product, you want people to engage with your posts (like shares or comments) so that they will learn more about the product.

Participation is the fourth term and refers to how involved people are in a conversation or activity. If you’re promoting a product, you want them to participate in discussions related to the product.

Influence is the fifth term and refers to how much power someone has over others when it comes to conversations or decisions related to a topic. If you’re promoting a product, you want people to have an impact on decisions related to the product.


In this article, we’ve covered the five terms of social media: blogging, tweeting, Facebooking, LinkedIning and Google+ing. Hopefully, this article has given you a better understanding of what each term entails and how you can use them to improve your online presence. If you’re still unsure about how to get started with any one of these platforms, be sure to check out our individual guides on each one. Thanks for reading!


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